Useful Links - 37th Edition

• Finding your voice: The basics of building a brand Leon Jacobs
• Zero-sum marketing channels Jason Cohen (WP Engine)
• What kind of company are you? Claire Lew (Know Your Company)
• The Art of Personalized Persuasion Janet Choi (Customer.io)
• 5 Work Stresses You Can Alleviate with Tech Alexandra Samuel (Harvard Business Review)